Stoneridge, Inc. (NYSE: SRI) has appointed Vivek Anand as Vice President of Commercial Strategy & Global Sales, effective November 2, 2026. Anand will report directly to President and Chief Executive Officer Natalia Noblet and join the company’s executive team.
In his new role, Anand will lead the global commercial organization, overseeing sales, product marketing, customer communications, market analytics and sales and marketing strategy. The appointment follows Stoneridge’s focus on expanding its electronic systems and technologies for on- and off-highway transportation sectors.
Anand brings more than three decades of experience in the commercial vehicle and automotive industries. Most recently, he served as Managing Director for the Nordics and Global Vice President of Strategic Accounts at ZF, where he led a multi-divisional industrial business and managed relationships with global original equipment manufacturers. Prior to ZF, Anand held the position of Business Unit Leader and Global Business Head for Driveline Systems, overseeing a €500 million global business with responsibility for manufacturing, engineering and commercial operations.
His earlier roles include leadership positions in global project management and purchasing at WABCO, as well as leading Asia Pacific sourcing at Aptiv.
Anand holds a bachelor’s degree in mechanical engineering, an MBA with a concentration in marketing, and completed the Leadership Development Program at Saïd Business School, University of Oxford. He is also a Certified Six Sigma Green Belt.
