Digital Brands’ Collegiate Brand AVO Posts 221% Revenue Growth

Digital Brands Group Inc., based in Austin, Texas, reported a 221% year-over-year increase in revenue for its collegiate licensing brand AVO from August 1 through September 11, driven by strategic efficiency gains and targeted university partnerships. The company’s CEO, Hil Davis, highlighted the combination of strong revenue growth with a 78% reduction in digital marketing expenditures during the same period, achieving a 3.65x return on ad spend—a figure exceeding its 5x target. AVO’s growth also reflected a 442% surge in weekly net revenue for newly launched university programs, measured from the week of August 1 through September 5, as part of its 2026 expansion strategy.