Paramount+ signed a multi‑year naming‑rights agreement for the outdoor entertainment area of T‑Mobile Arena, renaming the two‑acre space Paramount+ Plaza. The deal, arranged by AEG Global Partnerships, also names Paramount+ as an Official Partner and the arena’s exclusive streaming partner.
T‑Mobile Arena, a 20,000‑seat venue on the Las Vegas Strip between Park MGM and New York‑New York, hosts more than 100 events each year and draws over one million visitors annually. Opened in April 2016, the arena earned LEED Gold certification that same year and is jointly owned by AEG and MGM Resorts International.
The plaza’s rebranding will be unveiled on Friday during the ceremonial weigh‑in for Zuffa Boxing’s Garcia vs. Benn bout, which is scheduled for Saturday, Sept. 12, at the arena. The fight will be streamed globally on Paramount+ except in the U.K. and Ireland. During Fight Week, the plaza will feature a Paramount+ customer lounge themed around the streaming series "MobLand" and will display live "Noche UFC" streams from Glendale, Arizona.
The partnership builds on existing ties: Paramount+ serves as the UFC’s exclusive streaming partner in the United States, while T‑Mobile Arena is a regular UFC venue in Las Vegas.