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Vince Holding buys OVO operating business in first multi-brand expansion

VNCE acquires OVO’s retail and e-commerce assets, including 12 stores, under a license deal with Authentic Brands Group. Drake retains 44% stake in OVO.

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Lucas Ferreira · Deals & Startups Desk · 27 Aug 2026 · 18:20 · 1 min read
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Vince Holding buys OVO operating business in first multi-brand expansion

Vince Holding Corp. completed the acquisition of the operating business of October’s Very Own (OVO), marking its first expansion beyond the Vince brand. The transaction includes OVO’s 12 retail stores across Canada, the U.S. and the U.K., along with its e-commerce platform and wholesale relationships.

Authentic Brands Group acquired a majority stake in OVO’s intellectual property through a new subsidiary, while Aubrey "Drake" Graham retains a 44% ownership in the brand. Vince Holding will hold a 5% stake in OVO following the deal. The proceeds from the sale of OVO’s IP were used to strengthen the brand’s balance sheet.

Under the agreement, Vince Holding will operate as OVO’s core apparel and retail licensee globally, paying royalty fees to manufacture and sell licensed apparel. OVO’s team will remain at its Toronto headquarters, and both brands will maintain separate operations and creative teams.

Vince Holding expects the transaction to be accretive in fiscal 2027 and anticipates reporting second-quarter fiscal 2026 results at the high end of its prior guidance ranges, excluding any benefit from tariff refunds. The company plans to release its second-quarter fiscal 2026 results by September 15, 2026.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Lucas Ferreira
Deals & Startups Desk

Lucas covers M&A activity and startup funding rounds, tracking deal structures and valuations to explain what a transaction means for the companies and markets involved.

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