Toei Animation Co. shares advanced 5.6% to ¥2,995 on Monday, the highest level since late July, as the company announced two new theatrical films under its blockbuster One Piece franchise.
The new slate includes One Piece Film God Valley, scheduled for release in summer 2027, and One Piece Film BAAD, set for 2029. These will be the first new One Piece movies since One Piece Film RED premiered in 2022, marking a return to theatrical releases after a five-year gap.
The announcements were made at the One Piece Day'26 event held at Makuhari Messe in Chiba on a Sunday. The timing aligns with the franchise’s 30th anniversary in 2027, a milestone that Toei is leveraging to expand its global footprint. The company also revealed plans for the first ONE PIECE Fest in Los Angeles on August 25–26 as part of its broader franchise strategy.
Toei Animation generates revenue from television production, film licensing, and character merchandising tied to the One Piece brand. Japanese media reports indicated strong fan engagement at the event, reflecting the franchise’s enduring popularity. The Nikkei 225 declined 0.7% to 65,535 on the same day, underscoring the contrast between the broader market’s performance and Toei’s gains.
