Rocket Companies announced the appointment of Alessio Sanfilippo as CEO of Redfin, effective immediately. The move follows Rocket’s July 2025 acquisition of the Seattle-based real estate brokerage, which integrated Redfin’s platform into Rocket’s broader fintech ecosystem.
Sanfilippo, who previously served as Vice President of Insights for Reality Labs at Meta, brings more than 20 years of experience in product development, data analytics, and technology leadership. His tenure at Meta included overseeing data science, engineering, and user research teams. Prior to Meta, he led data and user research for WhatsApp, contributing to its expansion to over 100 million monthly active users in the United States. Earlier roles include leadership positions at Intuit, SAP, and United Airlines.
Rocket Companies, founded in 1985, operates a diversified fintech platform encompassing mortgage origination, real estate services, and financial products. Its portfolio includes Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. The integration aims to streamline homebuying and selling through combined offerings, such as the company’s "Super Savings" program, which provides up to $20,000 in lender credits and commission savings for users of both Redfin and Rocket Mortgage.
Varun Krishna, CEO of Rocket Companies, highlighted Sanfilippo’s analytical rigor and consumer-focused approach, noting prior collaboration at Intuit. The appointment underscores Rocket’s strategy to leverage data-driven decision-making in real estate and financial services.
