Prime Drink Group Corp. has entered a non-binding letter of intent with 9435-7639 Québec Inc., operating as GefCo under Les Entreprises du Groupe Geloso, to form a joint venture focused on the Beach Day Every Day (BDED) beverage brand.
The proposed partnership will establish a new corporation equally owned by both parties, with Prime contributing the BDED assets. Geloso will oversee operations and management of the BDED business in Canada (excluding Quebec), the United States, and Europe, with Mr. Aldo Geloso designated to lead the venture. The definitive agreement will grant Geloso exclusivity for distribution, co-manufacturing, agency, pricing, and bottling in the designated territories for an initial five-year term.
Completion of the transaction remains subject to several conditions, including Geloso’s satisfactory due diligence on the BDED business, Prime’s previously announced acquisition of Prime Capital Investments Inc.—finalized on August 26, 2026—and the receipt of required third-party consents and approvals. Definitive distribution agreements must also be negotiated before the deal can proceed.
Geloso, a Quebec-based family-owned beverage company, operates for more than 60 years with over 50 brands and 250 products. The company employs more than 500 people and maintains facilities in Canada, the United States, and Europe.
