Pizza Hut, a unit of Yum! Brands, has partnered with Buffalo Bills quarterback Josh Allen to promote a football-themed campaign tied to the word 'hut' used in play calls. The initiative includes a sweepstakes offering three prizes worth $10,800 each in Hut Rewards points, alongside limited-edition pizza boxes designed to resemble football fields.
The campaign encourages consumers to upload videos of themselves saying 'hut' at `pizzahut.com/gamedaystartswithhut` for sweepstakes entries, with a deadline of October 24, 2026. Winners will receive 1,000,000 Hut Rewards points each, equivalent to $10,800 in value. Pizza Hut is also offering a Triple Treat Box Gameday Edition starting at $21.99, which includes two medium one-topping pizzas, breadsticks, and cinnamon sticks, as well as a large three-topping pizza for $10 and a two-liter bottle of Pepsi for $2.
Melissa Friebe, Chief Marketing Officer at Pizza Hut U.S., said the campaign aligns with the brand's gameday strategy, noting that Allen embodies the quarterback the company wants to support. The offer is available for a limited time at select participating locations, with pricing and availability varying by market.
Pizza Hut operates nearly 20,000 restaurants across more than 110 countries, with the campaign announced from Plano, Texas.
