Plano, Texas-based Pizza Hut unveiled a U.S. marketing campaign centered on the term 'hut,' a common football play call, featuring Buffalo Bills quarterback Josh Allen. The initiative includes a sweepstakes open to members of the Hut Rewards loyalty program, with entries accepted through October 24, 2026, via the website pizzahut.com/gamedaystartswithhut.
Participants must submit a video of themselves saying 'hut' to qualify for one of three prizes, each valued at $10,800 in Hut Rewards points. Pizza Hut also introduced a limited-edition pizza box design that, when two boxes are placed together, forms a football field graphic with cutout field goal posts.
The campaign coincides with promotional menu offers, including a large three-topping pizza priced at $10 and a Triple Treat Box Gameday Edition starting at $21.99, which includes two medium one-topping pizzas, breadsticks, and cinnamon sticks. A 2-liter bottle of Pepsi is available as an add-on for $2. Pepsi is a partner brand in the promotion.
Pizza Hut, a subsidiary of Yum! Brands (NYSE: YUM), operates nearly 20,000 restaurants across more than 110 markets globally. Melissa Friebe, U.S. Chief Marketing Officer for Pizza Hut, said in a statement: 'Josh Allen is exactly the type of quarterback we want by our side on game day.'
