Meta Platforms is preparing to launch Hatch, a consumer-facing AI agent platform, within the coming weeks, according to internal documents reviewed by The Information.
The service, described as the consumer version of Meta’s existing OpenClaw AI agent, will introduce a tiered pricing model, with a premium subscription tier potentially priced at $199.99 per month. The move reflects Chief Executive Mark Zuckerberg’s strategy to generate revenue from the company’s AI investments and reduce dependence on advertising income.
Hatch is positioned as part of Meta’s broader effort to expand monetization pathways for its AI capabilities. The platform’s launch follows the company’s development of its newest AI model, codenamed Watermelon, which is targeted for release in October. Meta has not disclosed additional technical specifications or feature details for Hatch beyond its role as a consumer AI agent platform.
The initiative underscores Meta’s ongoing shift toward diversifying revenue streams amid heightened competition in the AI sector.
