Marti Technologies said it has reached 4.9 million riders and 584,000 registered drivers as of September 2, surpassing its mid-year targets. The figures represent an 85% increase in riders and a 57% rise in drivers over the prior 12 months.
The company, which operates in 30 cities across Turkey, reported that 46% of riders and 36% of drivers are now based outside Istanbul, up from 35% and 26% respectively a year ago. Marti’s platform includes ride-hailing, delivery services, and rental options for e-mopeds, e-bikes, and e-scooters.
Marti set year-end goals of 5.65 million riders and 630,000 registered drivers by December 31, 2026. The company, founded in 2018, has expanded to cover roughly 85% of Turkey’s GDP through its operations. Driver ratings average 4.8 out of 5 stars, and all drivers undergo background checks before approval.
McKinsey & Company estimates Turkey’s taxi market was valued between $9 billion and $12 billion in 2021, with projections suggesting the ride-hailing segment could grow to $15 billion–$20 billion by 2030 under a disruptive scenario.
