Hyundai Motor Company raised its 2030 operating profit margin target to above 9% from a previous range of 8% to 9%, the company said at its CEO Investor Day 2026 in Seoul. The updated target reflects an 11% projected increase in operating profit, driven by a higher share of hybrid electric vehicles in the sales mix.
The automaker maintained its 2030 global sales volume target at 5.55 million units. Hyundai also outlined plans to expand its hybrid lineup, including a hybrid version of the Genesis GV80 scheduled for release in September.
Hyundai’s first extended-range electric vehicle, the Santa Fe, is set to launch in early 2027. The company emphasized the role of hybrid models in improving profitability while maintaining volume targets.
In autonomous driving and AI, Hyundai continues to invest in multiple approaches, including its 42dot unit’s Atria AI data platform built on NVIDIA technology. The company also highlighted a robotaxi partnership with Waymo.
Hyundai’s robotics strategy includes opening a metaplant application center in September for robot deployment training. Field deployment testing is expected to expand tenfold by the end of 2026, with large-scale deployment at the Hyundai Motor Group Metaplant America slated for 2028. Global robotics deployment is targeted for 2030.
