Hyundai Motor Company unveiled an updated strategy and financial targets at its 2026 CEO Investor Day in Seoul, raising its 2030 operating profit margin goal to above 9% from the prior range of 8% to 9%.
The company expects an 11% increase in operating profit by 2030, driven by a higher proportion of hybrid electric vehicles in its lineup. Hyundai maintained its sales volume target of 5.55 million units for 2030, reflecting confidence in demand despite the strategic shift toward hybrids.
Product launches are scheduled to support the transition. The hybrid version of the Genesis GV80 is set for release in September, while the first extended-range electric vehicle, the Santa Fe, is slated for early 2027. The company’s electric vehicle sales target remained unchanged, though management indicated a greater emphasis on hybrids to enhance profitability.
Hyundai is also advancing autonomous driving technology through multiple avenues. The automaker is leveraging 42dot’s Atria AI data platform, which is built on NVIDIA technology, and has partnered with Waymo for robotaxi development.
In robotics, Hyundai plans to open a metaplant application center in September for robot deployment training. By the end of 2026, the company aims to expand site deployment testing tenfold, with large-scale deployment at its Hyundai Motor Group Metaplant America scheduled for 2028. Global robotics deployment is targeted for 2030.
