Hershey appointed Dave Hulays as its new chief financial officer, effective immediately, as the confectionery giant continues to navigate a challenging macroeconomic landscape while maintaining robust demand and pricing power.
Hulays, 54, succeeds Steve Voskuil, who will transition to a senior vice president role focused on strategic projects for the CEO and board before retiring in early 2027. Voskuil had led Hershey’s finance organization for the past seven years, overseeing the company’s financial strategy during a period of resilient performance.
Hulays joined Hershey in 2012 as vice president of finance for Canada, later expanding his responsibilities to broader financial leadership across U.S. and international operations. Before Hershey, he spent nearly 15 years at Procter & Gamble in commercial, supply chain, and global business development roles.
The appointment follows Hershey’s July report of second-quarter sales and profit that exceeded analyst estimates, reflecting the company’s ability to offset inflationary pressures with higher prices. Hershey has also adjusted its product mix to appeal to health-conscious consumers, expanding its Halloween lineup to include salty snacks such as popcorn, cheese puffs, and pretzels.
