Harley-Davidson Inc. Chief Financial Officer Jonathan Root sold 1,554 common shares for $42,672 on Sept. 1, 2026, according to a regulatory filing.
The disposal was executed at $27.46 per share under a Rule 10b5-1 trading plan adopted on Feb. 17, 2026. Root retained 26,292 shares directly and 15,177.5382 shares indirectly through a 401(k) plan.
Harley-Davidson’s stock has gained 58% over the past six months and 38% year-to-date, trading at $27.81 at the close on Sept. 2, 2026. The company offers a 2.7% dividend yield and has raised its payout for five consecutive years. Analysts at InvestingPro have flagged the shares as undervalued.
Second-quarter 2026 results showed North American retail sales rose 3%, while global sales increased 1%. Consolidated revenue fell 6% to $1.227 billion, primarily due to changes in the financial services segment. Motorcycle division revenue climbed 6% to $1.1 billion, and operating income in that segment rose 18% to $72 million. Harley-Davidson raised its full-year operating income guidance for both its motorcycle and financial services units.
Separately, Director Daniel Nova purchased approximately $1 million of stock, acquiring 40,000 shares at $24.5675 each. DA Davidson also upgraded its price target on Harley-Davidson to $33 from $30 while maintaining a Buy rating.
