William B. Cyr, chief executive and board member of Freshpet Inc., disposed of 87,905 common shares between August 21 and August 24, 2026, generating approximately $6.58 million in proceeds. The sales occurred at prices ranging from $73.87 to $76.01 per share, according to regulatory filings. Freshpet's stock was trading at $75.40 at the time of the transactions, reflecting a 29.82% increase over the prior 12 months.
The CEO and related entities had previously acquired 166,000 common shares through option exercises at $10.23 per share, totaling roughly $1.72 million. Following the recent dispositions, Cyr retains direct ownership of 331,309 shares, while his spouse holds 45,432 shares. An irrevocable spousal trust in Cyr's spouse's name holds an additional 99,470 shares, and the Linda W. Cyr 2020 Irrevocable Trust for Descendants holds 90,447 shares.
Analysts remain divided on Freshpet's valuation despite the company's stock performance. TD Cowen raised its price target to $85 from $80 while maintaining a buy rating, citing stronger-than-expected second-quarter results. Piper Sandler reiterated an overweight rating with a $87 price target, pointing to the effectiveness of Freshpet's new advertising strategy targeting MVP households. Morgan Stanley, however, downgraded Freshpet to equal-weight from overweight and cut its price target to $72, citing valuation concerns, slowing household penetration growth, and increased competition. Benchmark analyst Todd Brooks maintained a buy rating with a $93 price target after meetings with Freshpet's CEO and CFO, emphasizing the company's scale advantages in the fresh dog food segment.
