DAZN Group announced an agreement to acquire EverPass Media, a U.S.-based streaming and technology provider specializing in commercial venue distribution, in a move to strengthen its position in the American sports media market.
The transaction, disclosed on August 26, will see EverPass rebranded as DAZN for Business and retain its current leadership under CEO Alex Kaplan. Financial terms of the deal were not disclosed. EverPass, founded in 2023 by 32 Equity and RedBird Capital Partners, holds exclusive commercial distribution rights for NFL Sunday Ticket across bars, restaurants, and other venues. Last month, the company partnered with DIRECTV to jointly distribute the NFL package via satellite and streaming to commercial locations.
Through EverPass, DAZN gains access to a portfolio of premium sports rights, including Premier League, UEFA Champions League, MLB, NBA, WNBA, NWSL, and NASCAR, alongside distribution agreements with major platforms such as Peacock, Netflix, Paramount, and Apple. DAZN Group CEO Shay Segev highlighted the strategic value of the acquisition, stating the deal provides "a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights."
Existing EverPass customers will continue to receive service without interruption during the transition. RedBird Capital Partners and TKO Group Holdings, alongside 32 Equity, will take minority stakes in DAZN as part of the transaction.
