Chinese e-commerce services company Baozun Inc (NASDAQ: BZUN) reported second-quarter results that missed analyst projections, with earnings per share declining to ¥0.42 from a forecast of ¥1.68, representing a shortfall of ¥1.26.
Revenue for the quarter totaled ¥2.74 billion, below the consensus estimate of ¥2.77 billion. The company’s financial performance follows a mixed trend in analyst revisions over the past 90 days, according to available data.
Baozun’s shares closed at ¥2.82, reflecting an 8.88% gain over the past three months but a 11.6% decline year-over-year. Financial health metrics, as assessed by InvestingPro, were rated as "fair performance."
