Townsquare Media, Muirfield Broadcasting form N.C. partnership
The companies will collaborate on local radio operations in North Carolina, combining assets to expand reach and advertising opportunities.
Townsquare Media and Muirfield Broadcasting announced a partnership to jointly operate local radio stations in North Carolina. The collaboration combines Muirfield’s broadcasting expertise with Townsquare’s scale in audio content and advertising solutions.
The agreement covers multiple markets in the state, though specific stations or financial terms were not disclosed. Both companies will retain their existing operations while leveraging shared resources to enhance local coverage and revenue potential.
Townsquare Media, a diversified media company, has expanded its footprint through acquisitions and partnerships in recent years. Muirfield Broadcasting, a regional broadcaster, operates a portfolio of radio stations across North Carolina.
The partnership aims to strengthen local radio ecosystems amid shifting advertising trends and audience consumption habits.
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