Brazilian digital payments company PicPay has integrated OpenAI’s ChatGPT to handle account-related customer queries, the company announced on Monday.
The AI-driven service will assist users with balance inquiries, transaction histories, and other account-specific questions, replacing or supplementing traditional customer support channels. PicPay stated that the integration aims to improve response times and reduce operational costs by automating routine inquiries.
The fintech, which operates as a digital wallet and payment processor in Brazil, did not disclose financial details of the partnership or specify the scale of deployment. ChatGPT’s natural language processing capabilities will enable the system to interpret and respond to user queries in Portuguese, aligning with the company’s primary market.
PicPay, backed by investors including SoftBank and Tencent, has expanded its services in recent years beyond peer-to-peer payments to include credit, investments, and insurance. The company serves over 30 million users in Brazil, making it one of the country’s largest fintech platforms.
An OpenAI spokesperson declined to comment on the partnership. PicPay did not respond to requests for additional details on implementation timelines or user adoption metrics.
