Shares of Coupang LLC dropped to a 52-week low of $14.92, extending a one-year decline of 53.54%, as second-quarter results failed to ease investor concerns about margin pressure in its product-commerce segment.
The South Korean e-commerce company posted revenue of $8.9 billion in Q2 2026, missing analysts' consensus estimate of $9.07 billion. On a consolidated basis, revenue grew 4% on a reported basis and 10% in constant currency, in line with the company's guidance. Over the trailing twelve months, revenue totaled $35.5 billion.
Product-commerce revenue rose just 1% on a reported basis but gained 8% in constant currency, while consolidated EBITDA margin contracted by 320 basis points, consistent with management expectations. Adjusted loss per share came in at $0.09, a narrower drop than the $0.21 loss forecast by analysts.
Following the earnings release, BofA Securities lowered its price target on Coupang to $24 from $27, though it maintained a Buy rating on the stock. The company's market capitalization now stands at approximately $27 billion.
Management expressed optimism that product-commerce margins would recover toward pre-incident levels by mid-2027, a timeline that investors will be watching closely as the stock trades well below its recent highs.
