Mondelez International a blitt offentliggjort som offisielt snack-partner for Kansas City Chiefs, noe som markerer selskapets første samarbeid med en profesjonell fotballklubb.
Договор влечет интеграцию брендов Mondelez в игровые дни на стадионе Arrowhead, включая RITZ Crackers, OREO Cookies, CHIPS AHOY! Cookies и SOUR PATCH KIDS. Сделка также включает в себя розничные кампании в Канзасе, Миссури и Небраске, которые начнутся в октябре и будут сопровождаться брендингом Chiefs на торговых полках.
Mondelez, headquartered in East Hanover, New Jersey, reported net revenues of approximately $38.5 billion for 2025. The company operates in more than 150 countries and produces additional brands such as CLIF BAR, TATE'S BAKE SHOP, CADBURY DAIRY MILK, MILKA, and TOBLERONE.
Nick Rogers, Director of Portfolio Marketing & Sponsorships at Mondelez International, said the partnership aligns with the company's goal of engaging with the Chiefs' fanbase. Tyler Kirby, Executive Vice President and Chief Revenue Officer of the Kansas City Chiefs, stated the collaboration aims to enhance the fan experience at Arrowhead Stadium and across the community.
The Chiefs, founded in 1960 as the Dallas Texans and relocated to Kansas City in 1963, competes in the West Division of the American Football Conference in the National Football League.
