Alphabet’s YouTube is in advanced negotiations with the NBA to create a centralized streaming platform for local team broadcasts, with a potential value exceeding $1 billion. The proposed nine-year deal—including a five-year option—would commence with the 2027-28 season, aligning with the expiration of the league’s $77 billion national media rights agreement.
The NBA is targeting at least 25 teams to participate in the first year, expanding to as many as 29 of the 30 clubs. Rights fees would be distributed based on market value, with larger franchises such as the Miami Heat and Philadelphia 76ers receiving higher payouts than smaller-market teams like the Memphis Grizzlies or New Orleans Pelicans. YouTube’s offer ranges from approximately $850 million if fewer than 25 teams join to roughly $1.2 billion if the NBA secures 29 participants.
The Toronto Raptors would be excluded from the arrangement due to an existing regional broadcast agreement with Rogers Communications. Teams may initially simulcast games on the platform before transitioning to exclusive streaming in later phases. Revenue would be recouped through subscriptions, though uncertainties remain regarding broadcast inventory control and the allowance of local over-the-air simulcasts.
Industry sources anticipate a resolution—or stalemate—by this fall. If negotiations collapse, alternative bidders including DAZN, ESPN, and Amazon could emerge as potential partners for local NBA broadcasts.
