WISeKey International Holding Ltd. named Alexander Hirsch as its new group chief marketing officer, effective immediately, the Swiss cybersecurity and digital identity company said on Monday.
Hirsch brings more than 15 years of international marketing leadership, most recently as Senior Director of EMEA Executive Field Marketing at Salesforce, where he led executive marketing strategies and brand initiatives across Europe. Prior to Salesforce, he spent five years as Head of Marketing Platforms at the World Economic Forum in Geneva, overseeing strategic communications for global leadership events.
Carlos Moreira, founder and CEO of WISeKey, said the appointment strengthens the company’s go-to-market execution and will support customer and partner engagement as the group scales its portfolio of subsidiaries. WISeKey’s operations span SEALSQ Corp, SEALQUANTUM, WISeSat, and WISeID, alongside its core cybersecurity and digital identity platforms.
Hirsch holds an Executive MBA in Global Leadership from the World Economic Forum and an MBA, M.Sc. in Entrepreneurship, and B.Sc. in Business Information Systems from the University of Liechtenstein.
