Wendy’s Company (NASDAQ: WEN) named Tariq Hassan as its new global chief marketing and customer experience officer, effective immediately, as the fast-food chain seeks to revive growth under CEO Bob Wright.
Hassan, who previously held senior marketing roles at McDonald’s, brings more than three decades of experience in brand building, digital transformation, and consumer engagement across restaurant, technology, and consumer-facing sectors. His appointment follows the departure of Lindsay Radkoski, who served as U.S. chief marketing officer since 2024 and will leave the company after 15 years with Wendy’s.
Bob Wright, Wendy’s president and CEO, said Hassan’s hire underscores the company’s focus on profitable growth. “Tariq is a proven brand and team builder with a unique ability to connect culture, technology, and consumer insight to drive measurable growth,” Wright stated. He also thanked Radkoski for her contributions during her tenure.
Wendy’s operates more than 7,000 restaurants worldwide, with franchisees accounting for the majority of locations. The company has emphasized restructuring efforts in recent quarters as it navigates shifting consumer preferences and competitive pressures in the quick-service restaurant sector.
Hassan, who will oversee global marketing and customer experience strategies, succeeds Radkoski in a role that spans the U.S. and international markets. His prior position at McDonald’s included oversight of marketing and customer experience initiatives across the company’s U.S. operations.
