Tenet Fintech Expands China Distribution via Brand Ops Partnership

Tenet Fintech Group Inc., a financial technology and AI-driven platform company, has announced a strategic partnership with Brand Ops, a Chinese brand marketer and distributor operating over 60,000 retail outlets across 300 cities. The collaboration aims to expand Tenet’s Cubeler Business Hub platform into China, facilitating cross-border distribution and financial services for North American retailers. Brand Ops, which began operations in 2015 and initially served the tea industry, will integrate its retail network with Tenet’s platform to share product, operational, and financial data. AI-driven matching tools will then connect Brand Ops’ outlets with eligible North American retailers seeking Chinese market access. The partnership includes fee-sharing mechanisms for product sales and distribution, with terms tailored to each transaction’s specifics, including product type and channel. Additionally, Tenet plans to implement cross-border payment solutions through a third-party service provider to streamline settlements, generating further transaction fees. The agreement spans an initial five-year term. While Tenet remains pending its application for an OTCQB listing, it continues to explore whether its existing OTCID Market tier listing could serve its U.S. shareholder objectives, amid heightened regulatory scrutiny that has delayed past applications.