Target Corp. will launch Target Beauty Studio in more than 600 U.S. stores and on Target.com on Sept. 10, marking a push to expand its beauty offerings with 90 prestige, emerging and global brands.
The initiative introduces dedicated beauty studios staffed by Beauty Advisors in signature uniforms, providing product recommendations and interactive testing stations. More than two-thirds of the featured brands are new to Target, including Clearstem, Eqqualberry, First Aid Beauty, Sunday Riley, Bondi Boost, Briogeo, Joico, Nioxin, Amuse, Kaja and Rom&nd.
The product lineup includes over 1,600 items spanning skincare, haircare, K-beauty and global brands such as SARELLY, Manucurist and Lake & Skye. The launch aligns with Target’s strategy to differentiate its beauty assortment and elevate in-store shopping experiences.
Target will host in-store celebrations on Sept. 26 from 12:00 PM to 4:00 PM local time, offering exclusive Target Circle bonus rewards to the first 100 guests at most locations. Beauty advisors will guide customers through product testing and interactive displays, including a center table featuring Lake & Skye fragrances.
Amanda Nusz, Senior Vice President of Merchandising, Essentials and Beauty at Target, said the studios are designed to let shoppers "pick up their standbys while also exploring what's new and trending."
