Stagwell Inc. announced an expansion of its multi-year partnership with Adobe Inc., aiming to roll out seven industry-specific solutions over the next 18 months. The initiative follows the debut of two solutions this year—the Creative Intelligence System for financial services in April and the Content Operating System for sports in June—both powered by Adobe CX Enterprise.
The partnership now encompasses seven planned solutions, up from three initially outlined at the start of the collaboration in the fourth quarter of 2024. Stagwell operates a global marketing network with specialists in over 40 countries, supporting clients including Amazon, IBM, JPMorgan Chase, Microsoft, NBC and the NFL.
The expanded collaboration will focus on accelerating enterprise customer acquisition and retention, driving demand-generation programs across priority industries and providing strategic counsel. Sectors covered include financial services, B2B, sports and retail. Adobe’s role extends to sports marketing via a multi-year agreement as the official experience partner of SPORT BEACH.
Stagwell’s digital transformation agency, Code and Theory, and its network agencies—Create. Group, Current, Instrument, Kettle, Left Field Labs and Truelogic—will lead the development and deployment of the solutions. Michael Treff, CEO of Code and Theory, said the offerings are designed to address specific client challenges and deliver immediate value.
Mark Penn, Stagwell’s chairman and CEO, highlighted the convergence of data, AI, technology and creativity as the foundation of the partnership’s future direction.
