Stagwell Inc. has expanded its strategic partnership with Adobe Inc. to accelerate corporate customer acquisition and retention through a multi-year collaboration that began in the fourth quarter of 2024.
The expanded alliance will position Stagwell to deliver demand generation programs across priority sectors, supported by strategic consulting services. Code and Theory, Stagwell’s digital transformation agency, has increased its joint sector-specific solutions with Adobe from three to seven, covering financial services, B2B, sports, and retail.
Two solutions have already launched under the partnership, both built on Adobe CX Enterprise. The Creative Intelligence System for financial services debuted in April, while the Content Operating System for sports launched in June. A third sector-specific solution is scheduled for release later this year, with additional offerings planned over the next 18 months.
The partnership extends into sports marketing, aligning with Adobe’s multi-year agreement as the Official Experience Partner of SPORT BEACH. Code and Theory’s network of agencies—including Create. Group, Current, Instrument, Kettle, Left Field Labs, and Truelogic—will drive implementation across the expanded portfolio.
Stagwell, a global marketing network operating in over 40 countries, cited the convergence of data, artificial intelligence, technology, and creativity as key drivers of the collaboration. Mark Penn, Chairman and CEO of Stagwell, emphasized the partnership’s role in shaping the future of corporate marketing.
Michael Treff, CEO of Code and Theory, highlighted that the solutions were developed to address specific client challenges and deliver immediate value.
