Perion Network Ltd. agreed to acquire PRN, an in-store retail media company, for up to $12 million in cash, expanding its presence in point-of-purchase advertising across North America.
The all-cash transaction is expected to be accretive from closing and will not materially affect Perion’s 2026 outlook, according to the company. PRN’s operations include networks in warehouse clubs, pharmacies, consumer electronics and grocery stores, with a 4K TV footprint spanning more than 750 warehouse club locations in North America.
PRN also operates a big-box retailer network covering over 4,500 stores and a healthcare retailer network across more than 2,200 locations. The company holds multi-year inventory agreements with national-scale retailers across warehouse club, big-box and healthcare segments.
Following the acquisition, PRN will operate under the name Perion Retail Networks, with existing retailer and advertiser relationships expected to remain intact. Perion provides advertising technology infrastructure across connected TV, digital out-of-home, commerce, retail media, social and digital environments.
PRN is projected to contribute approximately $3 million to Perion’s adjusted EBITDA in 2027 before synergies, the company said. The purchase price is subject to customary purchase price adjustments.
Perion CEO Tal Jacobson said the acquisition aligns with the company’s strategic, synergistic and profitable objectives from day one, describing PRN as the ultimate channel before purchase decisions. PRN CEO Kevin Carbone said the deal will enable the company to deliver greater value to retailers and advertisers as part of Perion.
The transaction is expected to close in the coming months.
