Meta Platforms plans to launch its Hatch AI agent platform for consumers within the coming weeks, according to internal documents cited by The Information. The platform, designed as the consumer-facing counterpart to Meta’s internal OpenClaw AI agent, will operate as part of the company’s broader push to monetize AI investments beyond its core advertising business.
The company has explored a tiered pricing model for Hatch, including a premium subscription tier with higher usage limits priced at up to $199.99 per month, sources told The Information. The move reflects Chief Executive Mark Zuckerberg’s strategy to diversify revenue streams and reduce dependence on ad sales, which have historically driven the majority of Meta’s earnings.
Separately, Meta’s newest AI model, codenamed Watermelon, is targeted for release in October, according to the report. The timing aligns with the company’s phased rollout of AI-powered features across its platforms, including Facebook, Instagram, and WhatsApp. The Hatch platform will initially be available to a limited user base before a wider expansion, the report added.
