Mattel Expands Bluey Licensing to Five Toy Brands with BBC Studios Deal

Mattel Inc. has announced a multi-year global licensing collaboration with BBC Studios to integrate the Bluey franchise into five of its core toy brands, expanding the animated series’ reach beyond its existing licensing deals. The partnership, led by Nick Karamanos, Mattel’s head of entertainment partnerships, and Suzy Raia, EVP of global consumer products at BBC Studios, will integrate Bluey characters into Barbie’s Cutie Reveal dolls, Fisher-Price’s Little People figures, Hot Wheels, Polly Pocket, and UNO products. The first products are set to arrive in stores this fall, marking a strategic expansion of the Emmy Award-winning series’ licensing portfolio, which already includes ABC Children’s and Ludo Studio as key collaborators behind the show’s production and distribution.