Kontoor Brands Inc. has appointed C.J. King as General Manager of Helly Hansen North America Sport, effective Monday, the company said on Thursday.
King, who previously spent the past decade in leadership positions at Arc'teryx—including roles as Vice President of North American Wholesale and Vice President/General Manager for North America—will oversee all commercial strategy and marketplace execution for Helly Hansen’s North American sport business. He will report directly to Børre Hegbom, Senior Vice President and Global Head of Helly Hansen.
Helly Hansen, headquartered in Oslo, Norway, is a sport and lifestyle brand under Kontoor Brands alongside Wrangler, Lee, Smartwool, PEARL iZUMi and The North Face. Kontoor, which trades on the NYSE under the ticker KTB, is based in Greensboro, North Carolina.
In his prior role at Arc'teryx, King led the brand’s wholesale and retail channels in North America and contributed to the development of its global commercial and omnichannel strategy. Børre Hegbom highlighted King’s track record in driving growth for premium outdoor brands, stating that he brings "a proven ability to lead high-performing commercial organizations, build deep connections with technical outdoor consumers and translate premium brand strength into sustainable growth."
