Kohl’s announced the appointment of Arianne Parisi as Chief Customer Officer, a newly created position designed to consolidate marketing and digital functions under a single executive. Parisi, who joined Kohl’s in 2025 as Chief Digital Officer, will report directly to CEO Michael J. Bender and oversee the full customer lifecycle across marketing, brand and creative, loyalty, personalization, media, and digital commerce platforms including Kohls.com and the Kohl’s app.
The move reflects Kohl’s strategy to modernize its omnichannel operations by integrating digital and physical customer touchpoints under unified leadership. Kohl’s operates more than 1,100 stores in 49 U.S. states and serves online customers through its e-commerce site and mobile application.
Parisi brings over two decades of retail experience to the role. Prior to joining Kohl’s, she served as Global Chief Digital Officer at JD Sports Fashion and held digital leadership positions at The Finish Line and Nordstrom. Earlier in her career, she worked in merchandising at The Sports Authority.
Christie Raymond, Kohl’s Chief Marketing Officer for the past nine years, will depart the company in September. The restructuring consolidates customer-facing functions to enhance focus on omnichannel engagement and long-term customer retention strategies.
