Hyundai Motor raised its 2030 operating profit margin target to above 9% from a prior range of 8%-9%, while maintaining a 6.3%-7.3% outlook for 2026 and reaffirming a minimum 35% shareholder return ratio. The company also outlined a broad expansion plan through 2030, including the introduction of 58 new models in North America and more than 100 globally, with hybrids expected to account for half of regional sales.
Hyundai targets 5.55 million global vehicle sales by 2030, representing a 6% market share, with electrified vehicles comprising 60% of the total. The automaker plans to add 1.27 million units of global production capacity by 2030, including 500,000 units in North America. The strategy focuses on underrepresented segments that account for roughly 29% of automotive sales, according to the company.
The push into hybrids aligns with rising U.S. demand for fuel-efficient vehicles amid elevated gasoline prices, which a Cox Automotive survey found made 56% of American car shoppers more likely to consider a hybrid. Omdia data shows U.S. hybrid sales rose 19% in the first half of 2026, while Hyundai’s own hybrid sales climbed 71% in the second quarter.
Hyundai also detailed plans for autonomous and robotic initiatives. Deliveries of IONIQ 5 vehicles to Waymo for robotaxi operations are scheduled to begin in the fourth quarter of 2026, while its Motional venture plans to launch driverless commercial services later this year in Las Vegas. The company will start U.S. robot production in 2028 with an annual capacity of 30,000 units and deploy Boston Dynamics’ Atlas humanoid robot at its Georgia Metaplant beginning in 2028.
Shares of Hyundai Motor fell 3.3% in Seoul trading, underperforming a 1.3% gain in the broader market. Hyundai described its strategy as a product offensive across all regions, targeting segments where its brand is currently underrepresented.
