Hyundai Motor Co. increased its 2030 operating profit margin target to above 9% from a previous range of 8% to 9%, citing a strategic shift toward hybrid electric vehicles. The company outlined the revised financial goals at its 2026 CEO Investor Day in Seoul, projecting an 11% rise in operating profit driven by higher hybrid vehicle adoption.
The automaker maintained its 2030 sales volume target at 5.55 million units, with the updated margin target reflecting a deliberate pivot away from pure battery electric vehicles. Hyundai emphasized profitability gains from a greater share of hybrid models, which are expected to account for a larger portion of its lineup.
Hyundai also provided updates on its vehicle launch schedule. A hybrid version of the Genesis GV80 is scheduled for release in September, while the company's first extended-range electric vehicle, the Santa Fe, is set to debut in early 2027. The EV sales target, however, remains unchanged.
The company highlighted its autonomous driving initiatives, including the use of 42dot's Atria AI data platform, which is built on NVIDIA technology, and a robotaxi partnership with Waymo. Hyundai is also advancing its robotics program, with a metaplant application center for robot deployment training opening in September. Site deployment testing is planned to expand tenfold by the end of 2026, followed by large-scale deployment at the Hyundai Motor Group Metaplant America starting in 2028. Global robotics deployment is targeted for 2030.
