Freshpet Inc. Chief Executive William B. Cyr sold 87,905 shares of the company’s common stock for approximately $6.58 million in transactions executed on Aug. 21 and Aug. 24, according to regulatory filings.
The sales were conducted under a Rule 10b5-1 trading plan adopted on Nov. 5, 2025, at prices ranging from $73.87 to $76.01 per share. Separately, Cyr and related entities exercised options to acquire 166,000 shares at $10.23 each, totaling about $1.72 million. The options, issued under Freshpet’s 2014 Omnibus Incentive Plan, were fully vested as of Dec. 31, 2020.
Following the transactions, Cyr holds 331,309 shares directly, while his spouse and affiliated trusts beneficially own an additional 235,349 shares. The stock was trading at $75.40 at the time of the report, up 29.82% over the past year.
Freshpet’s shares have drawn mixed analyst coverage. TD Cowen raised its price target to $85 from $80 with a Buy rating, citing stronger-than-expected second-quarter results. Piper Sandler maintained an Overweight rating with a $87 target, attributing momentum to a new advertising push targeting high-value households. Morgan Stanley, however, downgraded the stock to Equalweight with a $72 target, citing valuation concerns, slowing household penetration growth and intensifying competition.
Benchmark analyst Todd Brooks kept a Buy rating with a $93 target after meeting with Freshpet’s CEO and CFO, emphasizing the company’s scale advantages in the fresh pet food segment.
