Robert Coldrake, Chief Financial Officer of Flutter Entertainment plc, disposed of 710 ordinary shares on September 1, 2026, in a transaction valued at $69,479.
The sale was executed at a price of $97.859 per share, according to a regulatory filing. The disposal was conducted to cover tax withholding liabilities associated with the vesting and settlement of restricted stock units, the filing indicated. Following the transaction, Coldrake holds 22,778 ordinary shares directly.
Flutter’s stock has underperformed peers in 2026, declining 54% year-to-date and 65% over the past 12 months, compared with a 3% average decline among gaming industry peers. Shares were last quoted at $102.33 and $97.23, reflecting volatility around the disposal price.
The company reported revenue of $17.16 billion in its most recent financial disclosures, with a market capitalization of $17.7 billion. Analysts cited in investor materials have characterized the stock as undervalued at current levels, though outlooks remain mixed.
Needham reduced its price target for Flutter to $110 from $135 while maintaining a Buy rating, citing concerns over U.S. operations and reduced 2027 adjusted EBITDA estimates following second-quarter 2026 results that fell short of expectations. Stifel reiterated a Buy rating, pointing to a planned $385 million promotional investment in online sports betting for the second half of 2026.
Bank of America estimated a potential $4 million EBITDA impact for FanDuel in the latter half of the year due to changes in Kalshi’s fee structure. JPMorgan initiated coverage with a Neutral rating and set a price target of $114. Flutter’s shares also benefited from a court ruling involving prediction market Kalshi, which supported sentiment alongside DraftKings.
