Flutter Entertainment plc Chief Executive Jeremy Jackson sold 1,762 ordinary shares on September 1, 2026, at $97.859 per share for gross proceeds of approximately $172,427, according to an SEC filing. The disposal was executed to cover tax withholding liabilities associated with the vesting and settlement of restricted stock units.
Jackson retains a direct holding of 70,452 Flutter ordinary shares following the transaction. The stock, listed on the NYSE as FLUT, was valued at $102.33 in subsequent trading, though it remains down 65% over the past year. InvestingPro’s analysis assigned the company a fair value estimate of $132.63, classifying Flutter as undervalued at current levels.
Analysts have adjusted price targets in recent weeks. Needham reduced its target to $110 from $135 while maintaining a Buy rating after Flutter’s second-quarter results missed expectations. JPMorgan initiated coverage with a Neutral rating and a $114 price target. Stifel reiterated a Buy rating, citing a planned $385 million promotional investment in online sports betting scheduled for the second half of 2026.
Bank of America estimated a $4 million EBITDA impact for Flutter’s FanDuel unit due to upcoming fee changes on the prediction market Kalshi. Prediction market volume rose 7% year-over-year, with Kalshi maintaining a dominant market share.
