Bybit co‑founder and chief executive Ben Zhou told Cointelegraph that traders increasingly want to manage crypto alongside traditional assets such as stocks, gold, forex, indices and derivatives. He said customers also seek payment, savings and wealth‑growth tools in a single place.
The comments were made as Bybit rolled out its "Make Your Move" marketing campaign, which frames the exchange as a broader financial platform rather than a pure crypto venue. Bybit already provides derivatives that track the price movements of stocks, gold, various indexes and foreign‑exchange pairs, giving users exposure without owning the underlying securities.
Zhou noted that the shift reflects a broader industry trend, adding that "the next generation of financial platforms won’t be built around a single asset class." The move follows a wave of crypto‑exchange consolidations. BitMEX ceased trading after 11 years, CoinEx announced a wind‑down citing lower volumes and higher compliance costs, and BitMart, which had planned to close in July, is now exploring a restructuring that could keep parts of the business alive.
Coinbase is pursuing a similar strategy under its "Everything Exchange" banner, expanding its product suite to include stocks and prediction markets alongside digital assets. Bybit’s campaign seeks to capture the same cross‑asset demand, positioning the firm to compete for users who want a single gateway for both crypto and traditional market exposure.
Zhou concluded that Bybit’s expanded offering aims to let traders pay, save and grow wealth in one integrated environment, signaling a departure from the era of exchanges focused solely on cryptocurrencies.
