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Block executive sells $673,635 in stock under prearranged plan

Block’s ecosystem lead Brian Grassadonia disposed of 8,173 shares worth $673,635 on Aug. 24 via a 10b5-1 plan. Shares climbed 57% over six months amid strong Q2 results and multiple analyst target hikes.

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Priya Anand · Equities & Earnings Desk · 28 Aug 2026 · 08:48 · 1 min read
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Block executive sells $673,635 in stock under prearranged plan

Block, Inc. executive Brian Grassadonia sold 8,173 shares of Class A common stock for approximately $673,635 on August 24, according to a regulatory filing.

The disposal was executed under a Rule 10b5-1 trading plan adopted on June 2, 2025. Of the total, 3,830 shares were sold at a weighted average price of $81.88, with individual transactions ranging from $81.41 to $82.38. The remaining 4,343 shares were sold at a weighted average price of $82.90, with prices between $82.46 and $83.38.

Separately, Block withheld 9,592 shares on August 20 at $80.08 per share to cover tax and other obligations tied to restricted stock unit settlements. Following these transactions, Grassadonia retains a direct and indirect beneficial ownership of 513,981 shares.

The stock has gained roughly 57% over the past six months, trading near $81.38 at the time of reporting. Block’s market capitalization stands at $49.4 billion, with a trailing price-to-earnings ratio of 138.79. InvestingPro analysis characterizes the shares as undervalued relative to fair value.

Block reported adjusted earnings per share of $1.02 for the second quarter of 2026, up from $0.62 a year earlier and ahead of the $0.87 consensus estimate. Analysts have raised price targets in response to the company’s performance and outlook. Argus lifted its target to $103, citing accelerated payment volumes and increased guidance. UBS raised its target to $98 while maintaining a Buy rating, projecting 15% year-over-year growth in adjusted gross profit across Square and Cash App ecosystems. Needham set a $100 target, highlighting gross profit, adjusted operating income, and EPS that exceeded expectations. BMO Capital adjusted its target to $85, citing growth opportunities as Block shifts from cost-cutting to expansion.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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