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Binance co-founders used Simpsons aliases in meetings

Changpeng Zhao and Yi He adopted cartoon character names during internal company communications.

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Marcus Webb · Crypto Desk · 1 Sept 2026 · 03:16 · 1 min read
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Binance co-founders used Simpsons aliases in meetings

Binance co-founders Changpeng Zhao and Yi He reportedly used Simpsons character aliases during internal meetings and chats. Zhao went by the name Homer, while Yi used Marge.

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Yi He, now a co-CEO alongside Richard Teng, continues to use the alias Marge in meetings and communications. Further details about the practice were not immediately available.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Marcus Webb
Crypto Desk

Marcus reports on digital assets, from spot ETF flows to protocol-level developments in DeFi. He pays particular attention to how institutional adoption is reshaping crypto market structure.

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