Baozun Inc., a Chinese e-commerce solution provider and digital commerce enabler, has authorized a share repurchase program of up to $10 million over the next 12 months. The program, which began on September 24, 2026, involves the repurchase of American depositary shares (ADS) and Class A ordinary shares, with each ADS representing three Class A ordinary shares. The repurchases will be funded by the company's existing cash balance, excluding proceeds from its global offering, and other legally available funds.
The program is subject to market conditions and regulatory compliance, and repurchases may occur from time to time on the open market at prevailing prices or through other legally permissible means. The company has the discretion to modify, suspend, or discontinue the program at any time. The board will periodically review the program.
Baozun Inc. was founded in 2007 and operates through three business lines: Baozun e-Commerce, Baozun Brand Management, and Baozun International. The company's share repurchase program aims to demonstrate confidence in its business outlook and prospects.
The announcement follows the company's annual general meeting held on June 16, 2026, where shareholders granted the general repurchase mandate. Baozun Inc. is listed on the Nasdaq Stock Market LLC under the ticker BZUN and on the Stock Exchange of Hong Kong Limited under the ticker 9991.
