Meta Platforms Inc. used its Connect 2026 keynote on Wednesday, September 23 to launch a wave of AI-driven wearable and virtual-reality products, including a refreshed Ray-Ban Meta glasses line, $1,299 Meta VR Glasses due in spring, and its Muse personal AI agent reaching millions of users.
CEO Mark Zuckerberg framed the announcements around the company's "personal super intelligence" strategy. "Delivering personal super intelligence is now within reach," Zuckerberg said. "Soon everyone is going to have an extremely capable personal agent that understands your goals and can work 24/7 on your behalf."
Muse, Meta's personal AI agent launched roughly six weeks before the event, has already onboarded millions of users. The agent lets people create custom characters and personalities and offers connectors through platforms including Spotify, OpenTable, Plaid, Ticketmaster, Stripe, Shopify, Expedia, Instacart, PayPal and Notion. More than 1,500 developers applied to build connectors within one week of the Connector Platform opening, Meta said.
Zuckerberg said Meta expects Muse to make money for users — citing an example where the agent reportedly saved a user $85 a month on a cable bill through an online customer support chat negotiation. The service will be free for a large number of tokens, with Meta expecting to profit over time by taking a small transaction fee on completed actions.
On the hardware side, Meta introduced Ray-Ban Meta Gen 3 glasses featuring slimmer frames, adjustable temple tips, six microphones and Dolby Atmos spatial audio. New frame shapes include the Capri cat-eye and Nova classical pantos styles, alongside a 90th-anniversary limited-edition Aviator. Custom versions included the Zena model and the Lisa and Kylie editions with branded cases and charms. Meta said 51 style combinations are currently available and expects more than 100 styles by year-end.
Also shown were the Ray-Ban Meta Display glasses paired with the Neural Band headset, rolling out internationally, and the Meta VR Glasses — weighing about 100 grams, roughly less than one-fifth the weight of a Quest 3 headset. The split-architecture device carries IMAX Enhanced certification and supports Dolby Vision and Dolby Atmos, hand-gesture control, eye tracking and voice interaction. At launch, 75 hands-only game titles will be available alongside full Quest library compatibility and Xbox Cloud Gaming support.
Meta also announced FDA-cleared over-the-counter hearing enhancement for its smart glasses, targeting the roughly one in six American adults who experience hearing loss, and revealed the Muse Charm — a keychain-sized device for quick access to the agent, targeting a holiday release.
The product push comes against a backdrop of strong financials for Meta. The company reported gross profit margins of 82 percent and revenue growth of 28 percent over the trailing twelve months, according to InvestingPro, which rates Meta's financial health as "great." Meta stock was trading around $744.10, up about 1 percent on the day of the keynote.
Retail availability for the new glasses will be carried by Walmart, Best Buy, Gap, Sephora and Wayfair. Media integrations span Disney+, Peacock, Paramount+, HBO Max, ESPN and NBC Sports, among others.
