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AppFolio director sells $2.16 mln in shares under pre-planned plan

Maurice J. Duca disposed of 9,856 Class A shares between Aug. 20-21 at prices ranging from $214.71 to $224.14. The sales were executed via a 10b5-1 plan adopted in March.

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Sophie Laurent · FX & Rates Desk · 27 Aug 2026 · 07:18 · 1 min read
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AppFolio director sells $2.16 mln in shares under pre-planned plan

AppFolio Inc. (NASDAQ: APPF) director Maurice J. Duca sold 9,856 Class A common shares on Aug. 20 and Aug. 21, totaling approximately $2.16 million, according to a regulatory filing.

The transactions were conducted at prices between $214.71 and $224.14 per share, with AppFolio’s stock last trading at $225.10 during regular hours. The sales were executed under a pre-arranged 10b5-1 trading plan adopted by Duca on March 13, 2026.

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Of the shares sold, 1,824 were from a family trust and 8,032 from a pension trust, where Duca serves as sole trustee but holds no pecuniary interest. Following the transactions, Duca’s direct holdings in AppFolio totaled 31,005 Class A shares. Indirect holdings include 8,000 shares via the family trust, 31,500 via the pension trust, and additional positions through multiple LLCs and a gift trust with usufruct.

AppFolio reported a 19% year-over-year increase in second-quarter revenue to $281 million, exceeding Wall Street’s estimate of $277.26 million. The company also crossed the $1 billion mark in trailing 12-month cumulative revenue for the first time. Shares of AppFolio were up 14.87% over the past week and 35% over the last six months, with a daily gain of 0.31% at the time of the report.

DA Davidson maintained its $225 price target and

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Sophie Laurent
FX & Rates Desk

Sophie covers currency markets and central bank policy across Europe, with a focus on how rate decisions ripple through FX pairs. She has been tracking the ECB's policy path since the start of the current easing cycle.

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