Adobe announced on Monday an expansion of its artificial intelligence partnership with Saudi Arabia, committing up to $4 billion to provide free access to its AI tools for eligible citizens and residents.
The initiative will grant more than 27 million people in Saudi Arabia one year of complimentary access to Adobe Firefly Standard and premium features of Adobe Express. The rollout is scheduled to begin by the end of 2026, following an initial collaboration announced in November that focused on Arabic-language content generation tools for the Middle East region.
As part of the expanded agreement, Adobe and Humain—an AI company backed by Saudi government entities—developed a new image-generation model tailored to Saudi cultural context. The model supports text prompts in Arabic to produce culturally appropriate visual content. The partnership aims to strengthen Adobe's position in the competitive design software market, where smaller competitors are rapidly gaining share.
