Abbott Laboratories introduced Similac 360 Total Care Made With Whole Milk, the first commercially sterile, ready-to-feed liquid infant formula made with whole milk available in the United States. The product launched Monday, following regulatory guidance emphasizing the use of commercially sterile liquid formulas for infants under two months or those with compromised immune systems when breast milk is unavailable.
The new formula combines whole milk with five human milk oligosaccharides, designed to support digestive health. Abbott states the product is non-GMO and excludes artificial growth hormones, corn syrup, and palm olein oil. Each batch is manufactured at the company’s U.S. production facility, ensuring commercial sterility through heat treatment to eliminate spores of harmful microorganisms such as Clostridium.
Pricing aligns with Abbott’s existing Similac 360 Total Care powdered formulas on a per-feeding basis. The product is available in 8 fluid ounce and 32 fluid ounce ready-to-feed formats, with Target and Amazon beginning sales Monday. Walmart and additional retail locations are expected to carry the formula in the coming weeks.
Abbott’s original Similac 360 Total Care liquid infant formula will continue to be sold in 2 fluid ounce and 8 fluid ounce ready-to-feed formats, while powdered versions remain available across multiple sizes and price points. The company did not disclose specific sales projections or market share targets for the new product.
