Abbott launched Similac 360 Total Care Made With Whole Milk, the first commercially sterile, ready-to-feed liquid infant formula made with whole milk available in the United States.
The product combines whole milk with five human milk oligosaccharides, a group of prebiotics, and is formulated as non-GMO. It excludes artificial growth hormones, corn syrup, and palm olein oil. Each batch is produced at Abbott’s U.S. manufacturing facility.
Pricing aligns with the per-feeding cost of Abbott’s Similac 360 Total Care powdered infant formulas. The new formula is available in 8 fl oz and 32 fl oz sizes. Target and Amazon began selling the product on Monday. Walmart and additional retail locations will stock it in the coming weeks.
Abbott’s original Similac 360 Total Care liquid infant formula will remain available in 2 fl oz and 8 fl oz ready-to-feed formats alongside powdered formula offerings in multiple sizes and price points.
Commercial sterility refers to liquid infant formula subjected to heat treatment to eliminate spores of harmful microorganisms, particularly Clostridium spores. The FDA and CDC recommend parents of infants under two months or those with weakened immune systems consider commercially sterile liquid formula for infants not receiving breast milk.
Misha Pardubicka-Jenkins, Abbott’s U.S. vice president and general manager for pediatric nutrition, said the company chose a liquid-only approach to provide families with the benefits of whole milk and the convenience of ready-to-feed formula.
