UK consumer spending rose during World Cup in July: data

UK consumer spending on food and in pubs rose in July, preliminary data showed, as the country hosted the World Cup and experienced warmer-than-average temperatures.

The increase in spending was concentrated in the hospitality sector, with pubs and restaurants reporting higher footfall and sales compared with June. Food retailers also saw a pickup in demand, though the data did not specify whether the gains were broad-based or limited to certain categories.

The World Cup, held in the United States, Canada and Mexico, drew significant global attention, and matches coincided with the final weeks of the tournament in July. The UK team’s participation may have further boosted spending in pubs and bars, where fans gathered to watch games.

Warm weather in July also likely contributed to higher spending, as consumers spent more on outdoor dining and beverages. The Met Office reported above-average temperatures for the month, which typically supports spending in the hospitality sector.

The data, which is preliminary and subject to revision, was released by a private analytics firm tracking consumer transactions. It did not provide a breakdown of spending by region or demographic, limiting the ability to assess the full economic impact.

Analysts noted that while the World Cup and weather provided a short-term boost, the sustainability of the spending increase remained uncertain. Consumer confidence has been fragile amid concerns over inflation and economic growth, and any gains from event-driven spending could fade in the coming months.