Canada Goose CEO’s DTR LLC buys 100K shares for ~$1.06M

Canada Goose Holdings Inc. disclosed that CEO Dani Reiss’s investment entity, DTR LLC, purchased 100,000 subordinate voting shares on Monday via open-market transactions, totaling approximately $1.06 million at an average price of $10.62 per share. The shares were acquired between $10.555 and $10.695 each, executed under the issuer’s normal course purchase exemption under National Instrument 62-104. Before the purchase, Reiss held 119,413 subordinate voting shares, representing 0.26% of the company’s outstanding shares. Post-acquisition, his total subordinate voting stake rose to 219,413 shares—0.48% of outstanding shares—while the newly acquired shares alone constituted about 0.22% of the currently issued and outstanding shares. Combined with his existing multiple voting shares, DTR LLC now owns roughly 21% of Canada Goose’s total outstanding shares, conferring 36.28% voting control. Reiss also holds 2.55 million options, 188,295 restricted share units, and 532,041 performance share units, further amplifying his influence. The transaction reflects Reiss’s ongoing strategy to expand his ownership position, though he has indicated future flexibility to adjust holdings based on market conditions. Canada Goose, a leading manufacturer of outerwear and apparel, operates on both the NYSE (GOOS) and TSX (GOOS) exchanges.